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There are a number of factors involved in deciding the facebook advertising costs such as the industry, audience, type of advertisements etc.

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But here are some average costs you’ll incur running facebook advertising in India,

  • You can start advertising on Facebook with a minimum budget of Rs. 40 per day.
  • Average CPC for link clicks – Re. 0.10 – Rs. 2.3
  • Average Cost per 1000 impressions – Rs. 9.3
  • Average Cost per Action (CPA) – Rs. 2.85
  • Average Cost per LIKE – Re. 0.72
  • Average Cost per Engagement – Re. 0.18
  • Average Cost per Video View – 0.27
  • Average Cost per mobile app install – Rs.13
  • Average Cost per Conversion – Rs.36.42
  • Average Cost per Lead – Rs. 52.12
  • Average Cost per ad recall – Re. 0.22
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There are a number of online marketing options available and a marketer or a business need to understand which kind of online marketing will get them favorable results. Let’s have a look:

  1. What is video marketing?

Promotion of a product, service or business using a video is known as video marketing. According to surveys, it has found that video marketing plays an important role in better user engagements.

  1. What is ecommerce marketing?

Ecommerce website is a platform for selling products online and getting sales by driving users to an ecommerce platform through advertising those products is known as ecommerce marketing.

  1. What is email marketing?

Email marketing means promotion of business or seeking sales by sending commercial messages through electronic mails to the users.

  1. Types of email marketing:
  • Opt in – In this type of email marketing, users are given the option to drop their emails for future newsletters, emails, offers etc.
  • Bulk emails – In this type of email marketing, the emails are sent to a large number of recipients at the same time.
  1. What is Mobile Marketing?

Advertisement or promotion of brands, products or services on mobile or handheld devices is known as mobile marketing.

  1. What is SMS Marketing?

SMS marketing refers to the process of sending promotional short messages through mobile to the users interested in our brands, products or services.

 7. What is Content Marketing?

Creation and distribution of content using images, videos, links etc. for indirect promotion of a brand, products or services through online platforms is known as content marketing?

  1. What is Online Reputation Management?

Online Reputation Management or ORM refers to the activity in which public perception about an organization or a person is influenced by online distribution of positive information with regard to that organization or person.

  1. What is Affiliate Marketing?

Affiliate marketing is the process where commissions are being paid by the sellers or brands to the person/website/blog that refers sales or leads to them.

  1. What is Adsense?

Adsense is a tool offered by google in which website/app owners or bloggers can earn money by displaying  ads provided by google on their platforms on the basis of ppc, cpm, cpa etc.

  1. What is Blog?

A blog is a kind of a website where informational articles are posted on a regular basis either by an individual, group or organization, whoever is the owner of that blog.

 

 

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What is Twitter?

Twitter is a social media platform where twitter user is allowed to post a message within 140 characters. This message is termed as ‘Tweet’.

What is Twitter marketing?
Twitter is also a social media platform where the user can tweet a message having 140 characters at the maximum to his followers. Images, videos and links can also be shared in a tweet. Promotion or advertisement of a brand, product or service on twitter is referred to as twitter marketing.

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These can be done by following ways:

a. Twitter Groups and Advertisements: Twitter too has features to create advertisements and groups for marketing.

b. Twitter chats: Twitter chat is a way to organize a group conversation around a specific topic by creating a hashtag. Somebody creates a hashtag, let the others know about this and conversations happen using that hashtag.

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  1. What is facebook marketing?

Facebook is a major and widely used social media platform across all age groups.  Promotion or advertisement of a brand, product or service on facebook is referred to as facebook marketing. These can be done by following ways:

  1. Creation of facebook page: Facebook pages are the profiles created for brands, organizations, public figures, celebrities etc. where fans are acquired instead of friends. Fans or followers gets the updates published on these pages just like they receive information related to the actions by their friends in their newsfeed.
  2. Creation of facebook groups: The groups are created for discussion or sharing information with related to a specific topic. Facebook users can either join facebook groups they are interested in or they can be added by their friends who are already in that group. Adding facebook users will only be meaningful only if the person who is being added has interest in the topic of the group.
  3. Facebook Advertisements: Facebook advertisements helps targeting the audience more specifically on the basis of demographics, interests etc. This way advertiser can display their ads only to those users who are most likely interested in their brands, products or services.
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  1. What is an SEO

Search Engine Optimization or SEO refers to a process where steps are taken to make websites, blogs etc. to appear higher in search engine results in order to gain organic (unpaid) traffic.

  1. How do search engines work?

Whenever a user searches something on the web, the search engine go through the index of web pages which are related to the user’s search. This index is prepared through web crawlers which browses and store the information of the web pages they visit. And the search results shown in the search engine results page are shown according to a number of factors like quality, rank, relevance etc. of the websites or links.

  1. What are keywords?

Keywords are the words or phrases which indicate or highlight the topic about an article, video, blog or website.

  1. What are the types of keywords?

There are mainly three types of keywords:

  • Generic Keyword – These keywords are more unspecific in nature like if somebody wants to buy shoes online, he simply types “shoes”.
  • Broad Match Keyword – These keywords are specific in nature. In the above mentioned example, if that person types “addidas shoes”, then this will be considered a broad match keyword because it will produce more specific results for the user.
  • Long Tail Keyword – Long tail keywords are the phrases which user enters in a search engine. These types of keywords are also specific in nature and produce more specific results for the user. For example – how to write an engaging article, how to use an electronic device, etc.

  1. What is an on page optimization?

On page optimization is the process where the factors which influence the visibility of a website and in search engine results pages are worked upon the website itself.

  1. What is an off page optimization?

In order to increase the ranking in search engine results pages, all the activities performed outside of the actual website are known as off page optimization.

  1. What is a domain?

A domain is the registered location of a website on the internet.

  1. What is domain authority?

In order to rank higher in search engine results pages, websites are assigned scores which are developed by Moz. These scores are termed as domain authority which can range from 1 to 100. The higher the score of a website, the higher rank it will achieve in search engine results pages.

  1. What are backlinks?

The incoming links from another website to a particular website is known as backlinks. These backlinks help in increasing the rank of a website in search engine results pages.

  1. What is link building?

Inclusion of links from other web pages to our website is known as link building.

 

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What is google analytics?

In order to track website traffic and generate reports related to that traffic, google has provided a free of cost service which is called google analytics.

How does google analytics work?

Whenever a user visits a website, Google analytics executes a java script code on the pages of that website and places a cookie on the device of the visitor for tracking and collection of the data and generates the report.

What is a cookie?

A cookie is small information which is placed on the device of the visitor by the website to collect data about that visitor.

What are the types of the cookie tracking?

There are three types of cookies:

  1. Session Cookie: Session cookies are placed on the device of the website visitor when he surfs that website and it is erased as soon as the visitor leaves the website. These kinds of cookies are not meant for collecting user information.
  1. Persistent Cookie: Persistent cookies are placed on the device of the website visitor for collecting information of that user every time that user visits that website. But these types of cookies have an expiry date which means it can collect and send information up to its expiry dates.
  1. Third Party Cookie: Third party cookies are those cookies which are placed on a user’s computer through third party advertisements or banners and social media buttons available on a website page. The cookies which exist in social media buttons get executed when the user shares that article on his social media accounts.
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What is Pay per click (PPC) Advertising?

PPC advertising means paying for per click for the advertisement to a website owner for displaying advertisement on his website with an objective to direct traffic.

What is Google Adwords?

Google has provided a tool for the advertisers who are willing to display advertisements on google or its network. This tool is called as Google Adwords. Advertisers can create ads, select placements and audience and pay either on the basis of PPC or CPM.

 What are the types of advertising campaigns in Google Adwords?

There are four types of Advertising Campaigns:

  • Search: Placement of ads on search engine pages which is displayed on search engine queries.
  • Display: In display advertising, the ads can be delivered in many forms which are a mix of text, images, videos, audios etc.
  • Shopping: These are ads where products are being shown for purchase with additional information like price, website etc.
  • Video: The advertisements where video is displayed.

 How does google adwords work?

If more than one advertisers are bidding for a particular keyword, then Google put that keyword in an auction where the ad rank of the advertisers are checked on the basis of the highest amount they are willing to pay for that particular keyword and their quality score. The ad of the advertiser with the highest rank is displayed when the related query is triggered on the Google. That advertiser also pays the minimum amount possible for per click of that ad.

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What is Quality Score?

In order to determine the cost per click of the ads and the ad rank of the advertiser, google gives rankings to the quality and relevancy of the keywords and the PPC ads. This rating is called as the quality score.

What is CTR, CPM and CPC?

CTR – Click through Rate or CTR means Number of clicks an ad or article gets out of the total number of impressions it has generated.

CPM – Cost per Mile means Cost incurred for per 1000 impressions of an ad.

CPC – Cost per click means cost incurred for per click of an ad.

 

 

 

 

 

 

 

 

 

 

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What are landing pages?

A landing page is that page of a website, which is designed either to capture leads or where a user reach by clicking on a link or an advertisement.

What are the types of landing pages?

There are three main types of the landing pages:

  • Click through Page: Providing visitors with a short info about your product and how it will be helpful for them with a call-to-action button is the purpose of this page.
  • Lead Generation Page: These pages are for collection of personal data of the visitors which is used for future communications.
  • Sales Page: Furnishing information of the products or the services with intent to get sales.

What is a thank you page?

A thank you page is that page of a website, where a user is redirected to after completing the desired action by the website owner like buying a product, dropping the contact details etc.

What is an A/B testing?

A/B testing means comparison of two different variants of the same web page by showing them to the same category of the visitors with an objective to know which page is fetching more conversions.

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What is digital marketing?

Promotion of products or services through digital medium is termed as digital marketing. It is also known as Online Marketing.

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Digital Marketing Process

Increasing Visibility of the brands – Visibility refers to the online presence of the brands or services on the digital platforms. Hence, the more the visibility, the better it would be for the brands. This can be increased with the help of SEO, Social Media Sites, Pay Per Click Advertisement, Directories and Websites.

Increasing Visitors Engagement – Visitors engagement means attracting users to your website with a compelling content so that they spend large amount of time on your website.

 drive-traffic-to-website

Driving Targeted Traffic to the website – Targeted traffic means bringing those users for whom your brand or business matters most. There are two ways of driving targeted traffic:

  • Inbound Traffic: Bringing users to the website through valuable content using social media, SEO and content marketing.
  • Outbound Traffic: Bringing users to the website through Pay per Click Advertising, banner ads, emails etc.

Conversion of traffic into leads: This simply means making the visitors of the website to take some form of action on the website like purchase, app install, signup etc.

Retention of the visitors: This means that holding the customers for a longer period through some sort of action like post sales services, sending newsletter on a regular basis which is meaningful to them etc.

Evaluating the performance: Evaluation of the performance on a regular basis is necessary to know what is working and what is not.

 

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