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CLICK CONVERSION > Blog > Social Media Marketing

There are a number of factors involved in deciding the facebook advertising costs such as the industry, audience, type of advertisements etc.

facebook-advertising-cost-in-india

 

But here are some average costs you’ll incur running facebook advertising in India,

  • You can start advertising on Facebook with a minimum budget of Rs. 40 per day.
  • Average CPC for link clicks – Re. 0.10 – Rs. 2.3
  • Average Cost per 1000 impressions – Rs. 9.3
  • Average Cost per Action (CPA) – Rs. 2.85
  • Average Cost per LIKE – Re. 0.72
  • Average Cost per Engagement – Re. 0.18
  • Average Cost per Video View – 0.27
  • Average Cost per mobile app install – Rs.13
  • Average Cost per Conversion – Rs.36.42
  • Average Cost per Lead – Rs. 52.12
  • Average Cost per ad recall – Re. 0.22
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There are a number of online marketing options available and a marketer or a business need to understand which kind of online marketing will get them favorable results. Let’s have a look:

  1. What is video marketing?

Promotion of a product, service or business using a video is known as video marketing. According to surveys, it has found that video marketing plays an important role in better user engagements.

  1. What is ecommerce marketing?

Ecommerce website is a platform for selling products online and getting sales by driving users to an ecommerce platform through advertising those products is known as ecommerce marketing.

  1. What is email marketing?

Email marketing means promotion of business or seeking sales by sending commercial messages through electronic mails to the users.

  1. Types of email marketing:
  • Opt in – In this type of email marketing, users are given the option to drop their emails for future newsletters, emails, offers etc.
  • Bulk emails – In this type of email marketing, the emails are sent to a large number of recipients at the same time.
  1. What is Mobile Marketing?

Advertisement or promotion of brands, products or services on mobile or handheld devices is known as mobile marketing.

  1. What is SMS Marketing?

SMS marketing refers to the process of sending promotional short messages through mobile to the users interested in our brands, products or services.

 7. What is Content Marketing?

Creation and distribution of content using images, videos, links etc. for indirect promotion of a brand, products or services through online platforms is known as content marketing?

  1. What is Online Reputation Management?

Online Reputation Management or ORM refers to the activity in which public perception about an organization or a person is influenced by online distribution of positive information with regard to that organization or person.

  1. What is Affiliate Marketing?

Affiliate marketing is the process where commissions are being paid by the sellers or brands to the person/website/blog that refers sales or leads to them.

  1. What is Adsense?

Adsense is a tool offered by google in which website/app owners or bloggers can earn money by displaying  ads provided by google on their platforms on the basis of ppc, cpm, cpa etc.

  1. What is Blog?

A blog is a kind of a website where informational articles are posted on a regular basis either by an individual, group or organization, whoever is the owner of that blog.

 

 

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What is Twitter?

Twitter is a social media platform where twitter user is allowed to post a message within 140 characters. This message is termed as ‘Tweet’.

What is Twitter marketing?
Twitter is also a social media platform where the user can tweet a message having 140 characters at the maximum to his followers. Images, videos and links can also be shared in a tweet. Promotion or advertisement of a brand, product or service on twitter is referred to as twitter marketing.

what-is-twitter-marketing

These can be done by following ways:

a. Twitter Groups and Advertisements: Twitter too has features to create advertisements and groups for marketing.

b. Twitter chats: Twitter chat is a way to organize a group conversation around a specific topic by creating a hashtag. Somebody creates a hashtag, let the others know about this and conversations happen using that hashtag.

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  1. What is facebook marketing?

Facebook is a major and widely used social media platform across all age groups.  Promotion or advertisement of a brand, product or service on facebook is referred to as facebook marketing. These can be done by following ways:

  1. Creation of facebook page: Facebook pages are the profiles created for brands, organizations, public figures, celebrities etc. where fans are acquired instead of friends. Fans or followers gets the updates published on these pages just like they receive information related to the actions by their friends in their newsfeed.
  2. Creation of facebook groups: The groups are created for discussion or sharing information with related to a specific topic. Facebook users can either join facebook groups they are interested in or they can be added by their friends who are already in that group. Adding facebook users will only be meaningful only if the person who is being added has interest in the topic of the group.
  3. Facebook Advertisements: Facebook advertisements helps targeting the audience more specifically on the basis of demographics, interests etc. This way advertiser can display their ads only to those users who are most likely interested in their brands, products or services.
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What is Pay per click (PPC) Advertising?

PPC advertising means paying for per click for the advertisement to a website owner for displaying advertisement on his website with an objective to direct traffic.

What is Google Adwords?

Google has provided a tool for the advertisers who are willing to display advertisements on google or its network. This tool is called as Google Adwords. Advertisers can create ads, select placements and audience and pay either on the basis of PPC or CPM.

 What are the types of advertising campaigns in Google Adwords?

There are four types of Advertising Campaigns:

  • Search: Placement of ads on search engine pages which is displayed on search engine queries.
  • Display: In display advertising, the ads can be delivered in many forms which are a mix of text, images, videos, audios etc.
  • Shopping: These are ads where products are being shown for purchase with additional information like price, website etc.
  • Video: The advertisements where video is displayed.

 How does google adwords work?

If more than one advertisers are bidding for a particular keyword, then Google put that keyword in an auction where the ad rank of the advertisers are checked on the basis of the highest amount they are willing to pay for that particular keyword and their quality score. The ad of the advertiser with the highest rank is displayed when the related query is triggered on the Google. That advertiser also pays the minimum amount possible for per click of that ad.

what-is-google-adwords

What is Quality Score?

In order to determine the cost per click of the ads and the ad rank of the advertiser, google gives rankings to the quality and relevancy of the keywords and the PPC ads. This rating is called as the quality score.

What is CTR, CPM and CPC?

CTR – Click through Rate or CTR means Number of clicks an ad or article gets out of the total number of impressions it has generated.

CPM – Cost per Mile means Cost incurred for per 1000 impressions of an ad.

CPC – Cost per click means cost incurred for per click of an ad.

 

 

 

 

 

 

 

 

 

 

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