What is Twitter?
Twitter is a social media platform where twitter user is allowed to post a message within 140 characters. This message is termed as ‘Tweet’.
What is Twitter marketing?
Twitter is also a social media platform where the user can tweet a message having 140 characters at the maximum to his followers. Images, videos and links can also be shared in a tweet. Promotion or advertisement of a brand, product or service on twitter is referred to as twitter marketing.
These can be done by following ways:
a. Twitter Groups and Advertisements: Twitter too has features to create advertisements and groups for marketing.
b. Twitter chats: Twitter chat is a way to organize a group conversation around a specific topic by creating a hashtag. Somebody creates a hashtag, let the others know about this and conversations happen using that hashtag.