What Are Landing Pages?

CLICK CONVERSION > Blog > A/B Testing > What Are Landing Pages?

What are landing pages?

A landing page is that page of a website, which is designed either to capture leads or where a user reach by clicking on a link or an advertisement.

What are the types of landing pages?

There are three main types of the landing pages:

  • Click through Page: Providing visitors with a short info about your product and how it will be helpful for them with a call-to-action button is the purpose of this page.
  • Lead Generation Page: These pages are for collection of personal data of the visitors which is used for future communications.
  • Sales Page: Furnishing information of the products or the services with intent to get sales.

What is a thank you page?

A thank you page is that page of a website, where a user is redirected to after completing the desired action by the website owner like buying a product, dropping the contact details etc.

What is an A/B testing?

A/B testing means comparison of two different variants of the same web page by showing them to the same category of the visitors with an objective to know which page is fetching more conversions.